Blogging career in 2020
@There are over 1.94 billion websites on the internet. There
are over a billion blogs on the internet. That's roughly one blog for every
seven people in this world. There are over four million blog posts that are
being published each and every single day.
@Today, I'm going to answer the question of is blogging still worth it? Now,
the short answer to this question is no. The long answer to the question is
yes. Now, don't stop blogging if you have a blog. In the traditional sense, blogging
is not worth it, of just creating text-based content, cranking out a ton and
expecting it to do wonders for you.
@Here's what you need to do if you want to
still thrive in the blogging world today and in the future. Number one, don't
just focus on text-based content. Traditionally, blogs were just text-based
content and that's what people would publish. And they would just say, here's
my website, here's a blog post, and that's it. And that's great, but you know
what? Now, text-based content isn't everything.
@We all use something called a
mobile phone. This mobile phone, people are using it to watch videos, listen to
podcasts. So when you're blogging, don't just blog text-based content. Create
video-based content. Create audio-based content. Publish that on your blog. Also
publish it on other channels as well. And that's the second thing that I wanted
to get into. Blogging is no long about just putting content on your site. That
content should sit everywhere.
@You may be wondering but Google penalizes for
duplicate content. No, that's a myth. Google does not penalize for duplicate
content. They've stated it publicly, so you don't have to worry about that. So
take that blog text-based content that you have, also re post it on Facebook. Also
re post it on LinkedIn, Right? You want to put it wherever you can. Heck, I
would even create a medium.com account and re post it on Medium as well. Take
your videos, put it on YouTube, put it on LinkedIn, put it on Facebook, put it
on Instagram TV. Have you noticed where you're watching this video, go to any
other social network, look me up, you'll see the same video. Why? Because I
post the same content everywhere. Some people use YouTube, some people use
Facebook. People are spread on all these social platforms. I want to capture
them everywhere.
@The third thing that you need to know is blogging on how it
used to be, in which you just create text-based content, you rank, you drive
that traffic to a product or service, collect leads, you do well. Blogging
doesn't work that way anymore. Blogging is very expensive. And here's what I
mean. Let's say you get these rankings. Then Google comes around, they release
a Google update. Have you noticed that the people that get hit the most with
these updates and don't rank as high, are the sites that aren't updating their
content?
@Look at Wikipedia. Whatever you search for, I bet you they're probably
on page one. Why, because Wikipedia is constantly updating that same article
over and over again. Yes, maybe they're not doing it, but the community is. The
same will go with your website. If you update your content over and over again,
keep it fresh, up to date with the latest and greatest, you're going to do
better. But if you don't, you'll notice that your rankings will continually
slip over time. Maybe not your main page or the parent pages, but your pages
that are going after long-tail phrases, those are the ones that'll continually
slip if you're not updating your content on a regular basis. To give your idea,
currently, I have three people employed full time all they do is update my old
text-based content.
@If you do all of that, you'll also find that blogging still
doesn't produce as big of a Rev as it did four, five, six years ago. And why is
this? It's because no matter where people are and what they're using, it's
harder to convert them, especially on these mobile devices. Harder to convert
them from YouTube than it is from your own domain. Harder to convert them from Facebook
than your own domain, because Facebook wants to keep people on there so they
make more ad revenue.
@So this is the last tip, and this will end up making
blogging worth it for you to continually do. You got to continually collect emails
and push subscribers. So you can use tools like subscribers. chrome Hello Bar
or Mail chimp. Use whatever you want. If you continually get these people to
come back to your site, get them to subscribe. That'll give you a shot at selling
those people over time. If you don't sell them over time, it won't do as well
for you. If you expect people to just watch a YouTube video or a Facebook
video, and buy from you right away, it's not going to happen. That's why it's
very important to build that audience through email, push when they come to
your site, and get them to keep continually come back ,so that way you can convert
them over time.
@If you make those changes and you adapt, blogging is still
worth it. If you don't and you just want to focus on writing a text-based
content, never update it, write me-too content, and the same stuff that
everyone else is going to write on, you're not going to do that well. But when
you change to that fresh new perspective, that's when you'll notice you're
still going to get a Rev from blogging.
Final word: If you need help with your content
marketing, generating a better around getting more traffic, check our others
blogs. stay home stay safe!
Thank you!
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